DEW Apparel

About

About Us – Dew

At Dew, we believe in the power of well-being, self-care, and confidence . As a clinical psychologist and a beauty queen, I have witnessed firsthand the importance of both mental and physical comfort in a woman’s life. Dew was born from the desire to create a brand that not only offers stylish and functiona apparel but also makes every woman feel loved, empowered, and comfortable in her own skin.
Inspired by my name, Nada, which means dew in Arabic, the brand embodies freshness, renewal, and purity, just like the morning dew that symbolizes a new beginning each day. Dew is more than just clothing; it is a statement of self-love, movement, and embracing individuality.
Nada Koussa - Founder

Our Mission

At DEW, we believe that every movement carries the potential for wellness. Rooted in the understanding of mind-body harmony, DEW exists to honor the deep connection between body and mind.

Our mission is to empower women through athleisure that supports mental clarity, emotional balance, and physical vitality. We create garments that move with you, celebrating diversity, strength through mindfulness and the everyday rituals that keep us grounded and free.

We craft athleisure for women who move with intention, blending performance with presence. Every piece is designed to support emotional balance, mental clarity, and the quiet strength found in daily movement. Through mindful design and inclusive comfort, we make space for every woman to feel seen, supported, and empowered, inside and out.

Our Vision

To redefine fashion and activewear by blending style, comfort, and purpose, inspiring women to embrace their bodies, prioritize their well-being, and move with confidence.

Our Values

Designed for women of all shapes, sizes, and backgrounds, ensuring everyone finds their perfect fit.
Fashion that moves with you, whether you're at the gym, on the go, or simply unwinding.
Encouraging confidence and self-acceptance through apparel that feels as good as it looks.
Committed to eco-friendly practices, using high-quality, durable fabrics that are kind to both your skin and the planet.

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